SEO (Search Engine Optimisation) is the process of optimising a website for the best search engine rankings, resulting in more traffic and increased sales or leads. A ranking on the first three pages of the leading search engines like Google, Yahoo & Bing, is highly desirable, as most people only browse through the first three pages max.
The search engine results are concerned with specific key phrases or keywords that are used by people when searching for information on the internet. Some website owners choose to hire SEO consultant services because they just don't have the time or inclination to learn how to do it themselves, but they do realise the importance of search engine rankings to their business. Hiring a consultant however can prove to be quite costly, so if you do decide to take this route do your homework and make sure you're getting your monies worth.
What you should consider when hiring an SEO Consultant
- What strategies are they using to enhance SEO ranking?
- What services are included in your SEO package?
- Which search engine will be targeted by the service provider?
- Did they provide you any specific results or guarantees?
- How experienced and skilled are the company?
- What would be the initial cost of the services?
- What would be the cost for ongoing monitoring and maintaining of the achieved rankings?
There are some common strategies used by SEO service providers like keyword research for identifying and optimising the keywords and phrases, developing keyword rich unique content, designing websites with HTML tags, meta tags and link building.
Most don't provide guarantees for a specific search engine ranking, but should ensure you achieve certain results by improving website traffic and daily visits etc. The main purpose of hiring an SEO consultant is to obtain the top rankings in organic search engine results without having to pay for advertising.
Want to do your own SEO?
When you do your own SEO, you're obviously going to save some money but remember it will require some special skills and knowledge, the key advantage of professional SEO services is that you benefit from their knowledge and experience.
Having said that, when your starting out it can be difficult to find the funds for a consultant so if you have the time I would highly recommend learning to do your own SEO, because it's one of the most important things you can learn if you're serious about running your own online business, one things for sure this free advertising is an absolute must.
So what do you think? ...... want to give it a go?
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Here's an Introduction video to wet your appetite, enjoy - tracyQ